Church signs

What’s up with church signs? It seems that the signs outside of most churches try to present some kind of important moral message to people, which is a good and noble thing. But why do the people who come up with the signs think that they all need to be clever in order for the message to get through. Is this something that I have just now been noticing or has this been going on for some time now? I suspect it has based on a quick Google search I just did.

Case in point: there is a church not too far from my house with the following sign out front:

REMAIN IN THE SON TO KEEP FROM BURNING

I’ll admit, it’s clever. (Although I will also point out that Shakespeare was there first: remember from Hamlet: “Not so my lord, I am too much in the son.”) But why do moral messages have to be clever in the first place? Why can’t they just give simple, direct message?

If I ran a church, here are the signs that I would put up:

BE NICE TO OTHERS
DON’T RUN STOP SIGNS
READ TO YOUR KIDS
YOU SHOULD BE PAYING ATTENTION TO THE ROAD INSTEAD OF READING THIS SIGN

But what do I know about this kind of thing.