Loss leaders – an epilogue

When I went to McDonald’s this morning to get my Coca Cola, I noted almost at once that the price for a Sausage McMuffin meal had been restored to it’s previous value. The price increase had been completely rolled back. It’s probably because most people were refusing to buy the meal at that price and the revenue from it dwindled to nothing. But I’d like to think it was because of my scathing post yesterday, and McDonald’s fear that such criticism seen far and wide on a highly popular blog of a minor science fiction writer was too much to handle. So they rolled back the price.

Probably didn’t happen that way, but I’ll stick with the fantasy.

About Jamie Todd Rubin

Jamie Todd Rubin writes fiction and nonfiction for a variety of publications including Analog, Clarkesworld, The Daily Beast, 99U, Daily Science Fiction, Lightspeed, InterGalactic Medicine Show, and several anthologies. He was featured in Lifehacker’s How I Work series. He has been blogging since 2005. By day, he manages software projects and occasionally writes code. He lives in Arlington, Virginia with his wife and three children. Find him on Twitter at @jamietr.