“Giant” asparagus?

There is an ad on Metro trains for the Giant chain of supermarkets, touting their “new low prices” on produce. The accompanying picture is that of two pieces of asparagus, and that has got me wondering who chose asparagus for the advertisement and what were they thinking?

Of all vegetables, asparagus is my least favorite. There isn’t much flavor to it and what it lacks in flavor, it adds to the odor of urine. In fact, this odor appears in the urine of 40% of people who eat asparagus. It is caused by sulfer-containing degredation products, one of which is methyl mercapatan. Methyl mercapatan happens to be a cousin of another foul-smelling chemical, butyl mercaptan, which is the chemical which gives skunks spray its nasty odor.

While asparagus is a very healthy vegetable, I don’t think it’s the kind of thing that should be used on an advertisement for produce. I’d much rather see pictures of large, ripe, organic tomatoes, or heaps of brocolli, or fresh green peppers. I can’t figure out why Giant would use two parallel spears of asparagus to represent their produce. It makes me think their produce stinks.

About Jamie Todd Rubin

Jamie Todd Rubin writes fiction and nonfiction for a variety of publications including Analog, Clarkesworld, The Daily Beast, 99U, Daily Science Fiction, Lightspeed, InterGalactic Medicine Show, and several anthologies. He was featured in Lifehacker’s How I Work series. He has been blogging since 2005. By day, he manages software projects and occasionally writes code. He lives in Arlington, Virginia with his wife and three children. Find him on Twitter at @jamietr.