Replica watch spam

I rarely check my spam filtered mail at work because I simply don’t care enough. If someone sent me a message that accidentally got caught by my spam filter, I naturally assume it was their fault. (It’s different on my personal email because fewer people have my address and the spam control software is much, much better. But I digress.)

At work I get a daily summary of the messages that were flagged as spam. I never look at this message, but this morning I was curious. There were 23 new messages flagged as spam in the last 24 hours. What I found interesting was that several of these messages seemed to be about replica watches. Some sample subject lines:

  • The best Replica!
  • Watches!
  • replica watches, rolex replicas, fake watches
  • Low Cost Replica Watches
  • The best Replica

I found this to be odd. I mean, there was a fair share of the usual spam (“Can’t find a good drug s tore?”, “GOt Meds?”, etc.) but replica watches?

It made me wonder if watches are back in now? I don’t use a watch. I have a good sense of time and I try and minimize the number of gadgets I carry to reduce redundency. I have a cellphone that tells time, so why wear a watch? But if 20% of my spam is about replica watches, I assume watches are once again on the rise.

It begs the larger question: can spam be used as a meter for social trends? I get plenty of spam for Viagra (usually spelled V|@gra in a clever attempt to fool automated filters). I get plenty of spam for stock tips. Both the little blue pill and the blue chips are hot items these days. In fact, I wouldn’t be surprised if the people selling blue chips are taking the blue pill more frequently than others. So perhaps spam has the value of being attuned to social trends. It helps keep you hip and in the know.

There is one exception that I’ve noticed. I get a lot of spam with the subject line: “Re: Hi”. That trend seems to buck the tide. No one says “Hi!” anymore. (It’s all wussup or how’s it going or duuuuude.)