New jeans

I finally got to the Gap on a break today and picked up 2 new pair of jeans to replace the 2 that are wearing away. And you know what, they aren’t those nasty faded looking kind. Still they are not Levi’s. (Do they still make Levi jeans?)

Can anyone tell me why Gap jeans are so expensive? With tax it cost about $80 for 2 pair of jeans and while I am no expert, that seems like a lot of money for a few pieces of denim.