The very annoying Honda commercial

Honda has a commericial with “Mr. Opportunity”, a cartoon character that acts as the spokesperson for a line of it’s cars and SUVs. I don’t mind the cartoon guy. I don’t even mind the cars. What “drives” me to distraction is the copy. In fact, it is a single like of copy:

…and the very unique Honda Element…

I hope most people know why this is so annoying. But in case you don’t, let me provide you with a definition:

u-nique [yoo-neek] –adjective

  • existing as the only one or as the sole example; single; solitary in type or characteristics

So how can something be very unique? If something is one of a kind, it is unique, period. Something cannot be very unique and to say so is a common error in English grammar. How can we expect kids to pick up good grammar when they can’t even get it right on television commercials?

Published by Jamie Todd Rubin

Jamie Todd Rubin writes fiction and nonfiction for a variety of publications including Analog, Clarkesworld, The Daily Beast, 99U, Daily Science Fiction, Lightspeed, InterGalactic Medicine Show, and several anthologies. He was featured in Lifehacker’s How I Work series. He has been blogging since 2005. By day, he manages software projects and occasionally writes code. He lives in Falls Church, Virginia with his wife and three children. Find him on Twitter at @jamietr.