Dangerous Visions is changing its name!

I went to browse the Dangerous Visions bookstore website today because I hadn’t looked at it in a while, and there is a message indicating that they are holding a contest to change the name of the bookstore, after 25 years of having that name. There is also a note that indicates not to make a big deal of this, that they’ve been planning it for some time. But what gives? Is nothing sacred?