Category Archives: writing

Marketing Is Not A Substitute for Talent

Next month, my writers group is holding a lecture called “Marketing Yourself as a Writer.” There is no description of what the lecture entails, other than the title, but I find that when I see people discussing “marketing yourself as a writer,” either in lecture form or as a blog post, I get squirmy. I don’t know that I always used to feel this way. Indeed, I probably once thought that marketing yourself as a writer was a good thing. I don’t really believe this anymore.

Let me clarify that statement a bit. I don’t believe a writer should spend a significant amount of time marketing themselves as a writer. Of course, “significant amount” is vague and probably differs from writer to writer. If you want hard numbers, I’d probably say something like, for every 100 hours you spend writing, spend 1 hour “marketing yourself as a writer.”

I have two main reasons for coming to believe this:

  1. Marketing is not a substitute for talent.
  2. Marketing tends to easily become annoying to others.

Allow me to elaborate a bit.

Marketing is not a substitute for talent

This really only matters if you are trying to write good stories. It seems to me that good stories market themselves. You don’t need to sell yourself when you have a good story. All you need to do is submit the story to the appropriate market and wait patiently for an editor to recognize the talent. Or submit the story to an agent and do the same. Or, if you are an independent writer (whatever that means) you self-publish your story and wait for people to start buying it because it is good.

I suppose the argument goes that for indie writers, marketing is the mechanism that let’s people know a story is available. Okay, sure, a little time investment in marketing here makes some sense. But it is not a substitute for talent. And I get the feeling, reading various posts, that marketing yourself as a writer is being used as a substitute for talent. It seems to me that a writer’s time is much better spent improving his or her craft. The only way to get better is write stories and learn from them. This is why I think a writer should spend the bulk of their time writing. If a writer has talent, persistence, and some level of humility, they will eventually get noticed.

Stephen King was once just a kid submitting stories with absolutely no track record whatsoever. So was Isaac Asimov, Connie Willis, Robert Silverberg, J. K. Rowling, and pretty much every other successful writer in the world. They got to where they are because of talent. Marketing may have played a factor in their superstardom, but that was only after they’d demonstrated that they had talent worth marketing.

The corollary is that marketing yourself as a writer when you write mediocre stories is essentially marketing yourself as a mediocre writer, which is probably not what you intend.

Then, too, every minute you spend marketing yourself as a writer is a minute that you are not improving your writing. It makes me think of two types of baseball players. There are players that talk themselves up with the press but perform only average on the field. Then there are players–Derek Jeter is an example–who do their best to steer clear of the limelight, and let their talent on the field speak for itself.

It was only when I started concentrating on spending as much time as I could writing stories that I really began selling them in greater number. The amount of marketing involved in those sales was incredibly small, and most of the marketing was limited to a covering note that read something like:

Please consider the enclosed 5,200 word science fiction mystery for publication in Analog. My fiction has previously appeared in InterGalactic Medicine Show, Apex Magazine, Daily Science Fiction, and other markets.

Yes, I can hear some people say, but you see, you already had  publications that you could list in your cover letter as “marketing.” What about those of us who don’t? To that I’d point out that when I sent my cover letter to InterGalactic Medicine Show in 2006 for my story “When I Kissed the Learned Astronomer,” I had no previous publications listed. I was a new writer.

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The Personal Analytics of My Writing and Reading

It has been a little over 2 months since I put in place automated processes for capturing data about my daily writing, blogging and reading. And given that I have reading, written, and blogged nearly every day for the last two months, it seems like a good time to share some of the numbers with you. First, a quick summary for folks who might not have been following along with this. In addition to having automated scripts to collect my daily activity, like data from my FitBit device, I decided I wanted to collect some data about my other daily activity, particularly my writing and reading. I was able to automate most of this so that I don’t have to think about it.

Collecting the data

I do my fiction writing in Google Docs. I have written a set of Google App scripts that do the following:

  1. Capture each day’s writing in Evernote. This includes highlighting any changes and deletions I’ve made so that I have a complete record of what I did on any given day.
  2. Count how many new words I wrote each day and record them in a Google Spreadsheet.
  3. Summarize my daily writing in an almanac entry that gets sent to Evernote.

Here is what my almanac note for yesterday’s writing looks like:

Daily Almanac for April 30

In addition to the scripts mentioned above, I have another script that grabs how many words I wrote on my blog for a given day. It does this by parsing the data from my RSS feed.

The only part of my process that is not automated is the daily update of my reading data. Since the vast majority of my reading these last few months has been via Audible, I use the stats produced from the Audible app on my iPhone. Each morning, I update a Google Spreadsheet with the previous days stats. While this is a manual process (for now) it takes less than a minute each morning.

Audible Stats

My daily Audible stats

All of this data resides in Google Spreadsheets, and with the exception of the Audible data, I don’t have to do anything to collect it. I write each day, I blog each day, and the data is collected automatically. That is important because I don’t want to have to spend my time gathering it manually.

Examining the data

First, some basic information about my writing over the last two months:

Month

This table shows how much I’ve written and read over the course of the last two months. As of yesterday, I’ve written fiction for 63 consecutive days. The same is not true for blogging. Still, I’ve written nearly 60,000 words of fiction and 43,000 words of blogging for a grand total of over 100,000 words in 2 months.

When it comes to my fiction writing, I just try to write every day. More and more, I am for at least 500 words. There are days that I don’t hit that mark and others that I far exceed it. In the last two months, it has averaged out to a little over 900 words per day of fiction writing and 700 words per day of blogging.

Many professional full-time writers aim for 2,000 words per day. That’s roughly 10 pages. Between my fiction writing and blogging I am maintaining 1,600 words per day. The thing is, I am not a full time writer. I have a full time day job, and two little kids on top of that. So I think 1,600 words per day is pretty darn good. Of course, only 900 of that is fiction, but if I converted the time I spent blogging to writing fiction (something that I have no immediate plans to do), I could come close to that 2,000 words per day while still doing everything else I do.

On top of all of that, I still manage to get in about 100 hours per month of reading. This is only possible because I started using Audible back in late February, which allows me to read book while I do other things throughout my day. I can read on my morning walks. I can read when I pick the Little Man up from school. I can read when I am doing chores around the house. I can read while I am doing yard work or grocery shopping.  Turns out, I manage to read a little over 3 hours each and every day.

Day-to-day

Plotting all of this data over time allows me to see what a typical day looks like for me when it comes to my writing, blogging, and reading. Below I’ve stacked plots of my fiction writing, blogging and reading over the last two months. Look down across all of them, you can see some interesting things. For instance, surprisingly, it looks like on days when I write a lot of fiction, I also do a fair amount of blogging. I wouldn’t have thought that was the case:

FictionWriting
Blogging
Reading

Not only that, but my daily reading also follows the pattern. Peak writing days also appear to be peak reading days. Maybe I get into some kind of zone. Maybe the writing feeds the reading or vice versa. I did a few scatter plots to take a look at this more closely.

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Yesterday Was a Good Day for Writing

I was home with the Little Man yesterday and so I had a little more time than usual to get in some writing. Turned out to be a record-setting day for me–at least for the 65 days that I’ve been keeping automated records:

Writing Record

 

I managed to write nearly 3,200 words of fiction yesterday, which, as you can see from my almanac record above, broke my previous record of 2,259 words back on March 27. I did it in two sessions. The first, while the Little Man was napping, nabbed me 2,000 words. The second, late in the afternoon, got me another 1,200 words. I was very pleased. And yet, having given it some thought, I think I was more impressed by Sunday’s effort, which netted me only 250 words. The reason is that Sunday was so incredibly busy and hectic, that under ordinary circumstances, I wouldn’t even tried to get any writing done. But I didn’t want to break the chain. I wanted to maintain my streak, and so when 15 minutes of time presented itself, I jumped on it and wrote as much as I could squeeze into that 15 minute period.

It’s a good sign. Even when there isn’t much time, or I don’t particularly feel like writing, I am getting the writing done.

57

If writing was like baseball, and each writing session represented a hit, then I suppose you could say that yesterday, I bested Joe DiMaggio for the consecutive game hitting streak record. Joe is famous, in part, for having hit safely in 56 consecutive ball games back in 1941, a feat that no one has come close to duplicating. Yesterday, I wrote about 1,600 words, which is about twice my daily average. This morning, when I glanced at my daily almanac entry for yesterday, I saw that I have now written fiction for 57 consecutive days. I also passed the 50,000 word-mark during my writing yesterday.

57

 

It brings my 57-day total to 50,987 words. I’m averaging about 895 words per day. Sometimes  less, and other times, like yesterday, quite a bit more.

Unlike DiMaggio, I won’t be going into the Hall of Fame for this record, but each day now represents a new personal best, and on the days when I am utterly worn out and consider skipping writing that day, I find myself horrified at the thought that I might break the streak–and so I write. I guess my little record-keeping mechanism is really paying off.

50 Consecutive Days of Writing

When I woke up this morning, the first thing I did was look at my daily almanac entry that is automatically sent to Evernote each night to see the numbers that I knew would show up there today. This is what I saw:

Almanac 50 days

I have now written fiction for 50 consecutive days. I can’t be certain, but I believe that this is the first time I have ever done this, since I first began trying to write for publication way back in January of 1993. Even during NaNoWriMo (which is only 30 days), there would be days that I just didn’t write. But now, I’ve written fiction for 50 consecutive days. First, let me go through the numbers, then I’ll provide some thoughts on the experience so far.

The numbers

In the last 50 days (February 27 through April 17 inclusive) I wrote 44,296 words of fiction. That amounts to an average of 886 words per day. I aim to get 500 words written each day, and indeed this is the goal I have set in my almanac. My almanac tracks the number of consecutive days I write, but it also keep track of those days when I meet or beat my goal. The best I did during this 50 day interval was meet or exceed my goal for 25 consecutive days. On my lowest day, I wrote 199 words (back on April 10). On my best day, I wrote 2,259 words (on March 27, my birthday). I wrote less than 500 words on only 6 of the 50 days.

Here is what the 50 days of writing looks like plotted over time:

Writing Chart

 

You can see from the trend line that the amount I write each day is steadily increasing, and I think that makes sense because the longer I go, the more I get better at making use of the time that I have to write each day. It’s the low days and high days that interest me most. And, because I capture what I write each day (including what I change) in Evernote automatically, I can look at what I wrote on those low and high days and see what it was that I was writing that made me struggle or excel. Sometimes, the only factor is time. The minutes of the day are used up and I can only spare 10 minutes and get in a few paragraphs. On the days I excel (my birthday, for instance) I happened to have more time available, or made good use of the time I had.

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Fire Your Darlings, Don’t Kill Them

I am currently away on an Internet Vacation. I’ll be back online on March 31. I have written one new post for each day of my Vacation so that folks don’t miss me too much while I am gone. But keep in mind, these posts have been scheduled ahead of time. Feel free to comment, as always, but note that since I am not checking email, I will likely not be replying to comments until I am back from my Vacation on March 31. With that said, enjoy!


Each time I hear Hemingway’s famous quip, “kill your darlings,” I cringe a little inside. I do this, not because the advice is no good. The advice is very good. But I believe writers too often consider it in too literal a manner and so hesitate to take the necessary action. The necessary action in question is cutting from a story the stuff that doesn’t work, the stuff that isn’t story. It took me a long time to learn how to do this, and I wish I could have learned it sooner. Part of the problem is that as a writer, you sometimes fall in love with your own words. You’ll spin a wonderful turn of phrase, and then hesitate to kill it because you like the sound of it. You are not thinking objectively, you are not thinking about the story. But you can’t help it. You don’t want to lose the line, so err toward leaving it in. It might be a great line, but as far as the story goes, it just doesn’t belong. The same is true for a paragraph, a scene, or even a chapter.

My problem with the “kill your darlings” philosophy is that it is too often interpreted as a kind of hard-hearted excision. The only thing to do is to delete the line (or paragraph, scene or chapter) and lose that little gem. You sacrifice for the greater good of the story.

What occurred to me many years ago was: Why kill your darlings? Why not simply fire them. I’ve written about this before in other contexts. Rather than thinking of killing your darlings as losing them forever, simply excise them from the manuscript and move them into a “darlings” file. I call this my “deleted scenes” file and I have one for every story I’ve ever written. This worked like magic for me. Once I started doing this–moving the parts of the story that didn’t work out of the story and into the “darlings” file–I instantly stopped hesitating on my cutting. It became much easier knowing that I wasn’t actually losing the words I’d written. Instead, I was firing them, so to speak. And like a fired actor who goes onto do wonders in another role, those fired passages could be used again in some other story where there work better.

These days, I don’t delete anything I write. In part, this is because I’m obsessive about data and analytics, but with respect to my writing, it is incredibly useful for me to see what didn’t work. I can learn a lot from the stuff that I might otherwise have highlighted and deleted from the digital ether forever.

There are plenty of ways you can do this. In Scrivener, I have a fiction template that contains a “Deleted Scenes” folder. In Google Docs, I’ve modified an existing template that has a “Deleted Scenes” section at the end of the document. The same could be done in Word or even a simple text editor. It works best in Scrivener and Google Docs where you can do things to “compile” a manuscript that leaves out certain parts of it. But with a little effort, it could work anyway. And the benefit of this idea, for me, was crucial in my ability to be able to cut what needed cutting from my stories. Maybe it will work for you, too.

One or Two Spaces After a Period?

I am currently away on an Internet Vacation. I’ll be back online on March 31. I have written one new post for each day of my Vacation so that folks don’t miss me too much while I am gone. But keep in mind, these posts have been scheduled ahead of time. Feel free to comment, as always, but note that since I am not checking email, I will likely not be replying to comments until I am back from my Vacation on March 31. With that said, enjoy!


Not long ago, I saw a post on Facebook from my friend, Ryane, in which she described her frustration at the inconsistency in various manuals of style as to whether there should be one or two spaces after a period. If ever there was a first world problem, it seems to me that this is it. When I did a little poking around, I found, much to my surprise, that this is a hot topic, witness Slate.com’s “Space Invaders” article that still seems popular.

If you ask me, it is not only a first world problem, it is a non-problem. My definition of non-problem is a problem that is essentially imagined because there are solutions to it. The most obvious solution to me is the practice of splitting the content from the presentation. Folks familiar with HTML and CSS have some notion of this. HTML contains the content you want to present. CSS define the presentation itself, what fonts to use, what type of spacing, etc. It seems to me there is no difference between this and manuscripts.

Indeed, I have written before how I think that one of the biggest drags on a writer’s time is fretting over formatting. Intuition tells me that writers who use plain text editors for the bulk of their writing are probably measurably more productive when it comes to actual writing than writers using Microsoft Word.

How does this apply to one or two spaces after a period?

If you separate the content from the presentation layer, it becomes a moot point. When you are writing the content, uses as many spaces after a period as you like. Uses to using two spaces? Use two. Insist that only one is the way to go, use one.

When you compile the final document, that is where the ultimate style should be applied. If I am writing for a publication that wants to see only one space after a period, I’ll compile my manuscript to have just one space after a period. If I am writing for a publication that wants two spaces, I’ll compile it for two spaces. When I say “compile” a manuscript, I am referring to the process that takes the content and puts it into some kind of standard format. For me, this process is entirely automated.

For fiction, I use Scrivener for compiling my manuscripts. Scrivener takes my content, no matter how I’ve formatted it, and then compiles it to pre-defined standards. Some of these standards come out of the box, some of them can be customized to your needs. Another way to look at this is through line-spacing. Many fiction markets want their manuscripts double-spaced. What if it is your preference to write single-spaced. Rather than wasting time futzing with setting to get the content to look the way the publisher wants it, write it how you are comfortable writing it. Then, when you compile it through a tool like Scrivener, let the tool double-space the content for you.

Compiling my manuscript is the last thing I do before sending it to a publisher. These days, all but my final, compiled draft go through Google Docs. It’s that final compiled draft that goes through Scrivener and it is within Scrivener that I have the various “templates” for the publisher to whom I sell stories and articles. And I ‘ve written some scripts for Google Docs that allow me to, say, take my Period. Space. Space and convert it to a Period. Space. What it amounts to is a rather simply search and replace. All I’ve done is automate it.

With this kind of obvious solution available to just about anyone who wants it, I really don’t see what the fuss is about whether there should be one or two spaces after a period. Do it however you like, find out the preference of your editor, and compile the manuscript to that preference.

Oh, and for the record, I’m a period space space guy. It’s just what I’m used to. But with a single mouse-click, I can produce a manuscript with n spaces after a period where n >= 0. Just tell me how you like it and that’s what I’ll deliver. You’re happy, I’m happy and the world rolls on.