There were a few problems. Most notably, was the fact that my iPad screen was smaller than the typical magazine. Since both Zinio and the Scientific American PDF essentially rendered the magazine as-is, it meant a lot of zooming and moving around in order to read articles. In Zinio, I could change to “article” mode, but when I did that, it no longer felt like reading a magazine. Here, for instance, is what a page of the Scientific American PDF looks like on my iPad:
In order to be able to read it, I need to pinch-and-zoom, and then move the page around. The same was true of my subscriptions in Zinio. While the magazine looked exactly as it did in print, it was harder to read on the smaller screen. It seemed to me that the experience of reading the magazine was lost somewhat, and my magazine reading scaled back because of this.
A magazine interface for iPads
Recently, my desire to read magazines has increased, but when I thought about reading them on the iPad, I balked. I considered returning to paper subscriptions because for me, unlike with books, there is a certain interaction with magazines that was absent from the simple Zinio and PDF versions that I was looking at. With a book, I typically read straight through, and so e-books have never seemed any different to me than paper books. But with magazines, I jump around quite a bit, and the interfaces I’d encountered thus far, were not conducive to that.
I was almost ready to pull the trigger on paper magazine subscriptions, when I remembered that in the time since I started reading magazines electronically, Apple had introduced their Newsstand app. I’d never tried it out, and since many of my subscriptions were available electronically through the Newsstand, I figured I’d give it a try.
It was an eye-opening experience.
Unlike Zinio and PDF copies of magazines, which reproduce the magazine exactly as it appears on newsstands, the Newsstand versions are adapted for iPad use. Navigation of the magazine is easy. You swipe left or right to move from article to article. Within an article, you scroll up or down to read or move from page-to-page within the article. It’s very simple, easy to use, and best of all, the articles are rendered for an iPad screen. So no zooming is necessary. That same Scientific American article I illustrated above in its PDF incarnation looks like this on my iPad:
What’s more, while the Newsstand version is designed for the iPad interface, it still maintains much of the look and feel of the magazine. Many Scientific American articles make use of sidebars, and those sidebars are carried over neatly into the iPad format: